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Actors in rural areas often lack innovation competences and the methods to initiate cooperation with innovative enterprises. Thus, companies from the creative industries have only occasionally been seen as a potential cooperation partner for villages to develop their manifold local cultural resources and to find innovative ideas to preserve the attractiveness of the region.
The MaC Village project develops an easy-to-apply methodology in an iterative process for the local and regional level to initiate innovations in cooperation with CCI enterprises. A range of innovation methods will be tested in three villages per partner region and further developed. The methods are easy to use and promote a rapid and joint development of competence and innovative networking.
The project brings together people from different fields (local authorities and stakeholders, regions, business development agencies and organisations with specific competence in CCI and social entrepreneurship) and gathers them in a multi-level dialogue.
The project partnership will implement 48 innovation workshops in six regions in Germany, Austria, Italy, Slovenia and Hungary. They will promote cooperation among local actors and CCI. More than 200 stakeholders will be trained to implement innovation methods developed in the project. By doing so local actors in the villages will be able to create favourable local conditions for CCI and innovative networks for new products and services exploiting their cultural resources and develop new businesses.
WORK PACKAGE 1
Regional CCI potential
Cultural and Creative Industry (CCI) potential and resources will be assessed in all partners regions. After the starting phase the workshops will take place in the pilot villages with CCI entrepreneurs and local stakeholders. The workshops are planned as interactive process. In total 9 workshops per region will be performed and at least 18 new products or services will be developed.
Photo by Wim van 't Einde on Unsplash
WORK PACKAGE 2
Methodology to initiate cooperation and innovations between CCI and locals.
The frugal innovation methodology will be used to prepare a handbook that provides a tool to initiate the cooperation with CCI enterprises and to develop innovations based on the cultural resources. The method will be tested on pilot villages and adapt accordingly.
Photo by Unknown author and licensed under the name CC BY-SA-NC
The DDTG partners from Hungary have prepared a video presenting how project activities are bringing together people from different fields local authorities and stakeholders, regions, business development agencies and organizations...
In Italy, Authentic Villages Association (BAI), from October 2020 to February 2021, worked to implement and conclude the Phase 1 (Starter), Phase 2 (Development) and 3 (Consolidation) workshops in the selected pilot area (Oltrepò Pavese, Lombardy Region). Since COVID-19 emergency has prevented the organization of physical meetings...
In March 2021, BSC Kranj successfully completed all three stages of the local innovation workshops. Starter workshops introduced the aim of the MaC Village project and benefits to regional actors and cultural & creative industries (CCIs) of being actively involved in a series of events...
In the MaC Village starter workshops of phase 1 in Wiesenburg and Wittbrietzen the participants developed new and innovative business ideas.There was an important insight from the development workshops of phase 2: this is also possible via video conference...
The current Covid-19 pandemic raises many new questions;